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The Value Of Joining A Local Chamber of Commerce
A study commissioned by the American Chamber of Commerce Executives with the support from Small Business Network, Inc. was undertaken
to determine the real value to companies in terms of consumer outcomes of joining and being active in their local Chamber of Commerce.
The Schapiro Group and Market Street Services completed the survey and interpreted the following from the data collected.
- Most consumers (59%) think that being active in the local Chamber is an effective business strategy overall. It is 29% more
effective, however, for communicating to consumers that a company uses good business practices and 26% more effective for
communicating that a business is reputable.
- If a company shows that it is highly involved in is local Chamber (i.e. sits on the Chamber Board), consumers are 12% more likely
to think that it products stack up better against its competition.
- When a consumer thinks a company's products stack up better against the competition because the company is highly involved in its
local Chamber of Commerce, it is because her or she infers that the company is trustworthy, involved in the community, and is an
industry leader.
- When consumers know that a restaurant franchise is a member of the Chamber of Commerce, they are 40% more likely to eat at the
franchise in the next few months.
- When consumers know that an insurance company is a member of the Chamber of Commerce, they are 43% more likely to consider
buying insurance from that company.
- When consumers know that a small business is a member of the Chamber of Commerce, they are 44% more likely to think favorably of
it and 63% more likely to purchase goods or services from the company in the future.
- Small businesses represent the largest segment by number of most local Chamber membership rolls and the impact of a local Chamber
membership on small businesses is more consistent and more powerful that for large, national corporations.
Information taken from "The Real Value of Joining a Local Chamber of Commerce ~ A Research Study".